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The day a man did the Naruto Run in Area 51, Apple announced the least-expensive addition to its annual line, yet a running contender for 2019's most popular phone. 11 and 12 MB cameras on the back and ultra-wide lenses, made this an instant winner. That same day, Apple released the iPhone 11 Pro, a slightly bigger iPhone with a prominent triple-camera back. This phone made headlines as it released, mostly in the meme world.
The 11 Pro offered a Super Retina XDR display, with three 12 MB cameras, but with fewer color options. Also on this same day, Apple released its most expensive phone to date, the iPhone 11 Pro Max. The Pro Max featured a Super HD Retina XDR display, basically the same as the iPhones 11 and 11Pro, but with a considerably larger screen, proving to be just enough of an advance to rack up many buyers on its release, regardless of its price.