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On October 13th, 2020, Apple announced their follow-up to the iPhone 11, the iPhone 12 and iPhone 12 mini with edge-to-edge Super Retina XDR displays and a new Ceramic Shield cover which their press release stated was "the biggest jump in durability ever on iPhone."
Powered by an A14 Bionic chip, and with a dual-camera system capable of shooting HDR video on Dolby Vision on an Ultra-Wide camera and a new Wide camera, the 12 boasted the best video quality of any smartphone on the market at that time. Its 5G connectivity, a first for iPhones, also generated buzz with Apple's senior vice president of Worldwide Marketing, Greg Joswiak, calling it "the beginning of a new era for iPhone" in their release.